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GLP-1 Users Want Tailored Food: Is Your Product Line Prepared?

24th July 2025 | 12:00 PM ET

With high-protein consumption on the rise and interest in savory snacks declining, it’s crucial to reassess your innovation strategy. GLP-1 companion food is the next big thing. Are your products designed with satiety in mind? Are your flavor profiles shifting from indulgence to clean functionality?

~$48B

reduction in annual F&B spending among GLP-1 users

127%

increase in high-protein food consumption by GLP-1 users

$12B

snack food market could slow down due to GLP-1 adoption.

This webinar will help you find answers to:

  • Consumer Shifts:
    With Savory Snacks down 11.1% among GLP-1 users, how can your products adapt to meet evolving demands?
  • Competitive Edge:
    Some food giants are already ahead. Who are they, what challenges are they solving, and how can you leapfrog them?
  • R&D Focus:
    Where should your team focus to develop products that meet the needs of GLP-1 users?
  • Labeling Shifts:
    How do labels change the pricing range of GLP-1 companion products?

Future-proof your product roadmap. Gain insights into shifting consumer behavior, unmet market needs, competitor moves, and labeling trends.

Sign up now to access the webinar recording.

Who are we?

GreyB is an innovation consulting firm which helps law firms, in-house IP and research teams, and business heads gain better clarity about their innovations, patent assets, and research challenges. They have expertise in analyzing patent data, understanding market dynamics powering research, and delivering IP consultations based on insights.

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