Consumers are no longer defining indulgence by sweetness, creaminess, or oversized portions. They seek exciting flavor, texture, aroma, and visual appeal.
Leading players are already patenting and launching products built on this insight. Nestlé has created a dual-texture cookie that can keep its fresh-baked feel for up to nine months on the shelf. Meanwhile, Kraft and Sensient have developed a heat-triggered technology that causes marshmallows to change color as they are eaten.
This webinar maps how these leading innovators are engineering unique sensory experiences across multiple categories, which tiers are already claimed, which technologies are genuinely scalable, and where white space still exists.
81%
of global consumers actively pay attention to the sensory experience of their snacks
67%
look for surprise through contrasting layers and sensations
57%
of UK consumers agree that food and drink engaging multiple senses boosts mood more effectively
What you’ll take away from this webinar:
- What does the shift from taste-centric to multisensory indulgence actually mean for your R&D roadmap?
- How are brands using novel texture, flavor, and aroma technologies to create immersive product experiences?
- Where are aroma innovations developing fastest: packaging, precision-fermented ingredients, or retronasal aroma delivery?
- Which sensory innovations are already appearing in commercial products?
- Which over-the-top indulgence strategies fit mass-market products today, and which belong in premium or future-forward portfolios?
- Identify which sensory formats are worth building into your F&B innovation pipeline
Discover the next opportunities for product differentiation. Join the webinar and see where multisensory indulgence is moving in the F&B space.
Who are we?
GreyB is an innovation consulting firm which helps law firms, in-house IP and research teams, and business heads gain better clarity about their innovations, patent assets, and research challenges. We combine expertise in patent analysis, market intelligence, and technology research to uncover actionable insights and deliver IP consulting that supports informed business and innovation decisions.
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