PepsiCo’s Glycerol Trials Point to a Hyper-Hydration Product Launch in 18–24 Months
So far, glycerol-based hydration has been commercialized mainly in the supplement market. Niche and mid-size brands have sold it through powdered and liquid sports nutrition formats. Glycerol has not yet crossed into mainstream ready-to-drink hydration at scale. But PepsiCo may change that. In less than a year, the beverage leader has run three clinical trials […]
ADM, FutureCeuticals, and H&F Are Riding the Wave of Fiber-Fortified Drinks
If you’re a beverage formulator, the fibermaxxing trend has shifted your job from simple fortification to designing for functional benefits. Hitting a 6–9g claim used to be the finish line. But now the fiber should ferment at the right speed so that GLP-1 users experience less bloating. It must carry polyphenols and other actives to […]
Beverage Tech, Ingredients, and Trends to Watch Now
The UK’s proposed higher tax on beverages containing more than 10 grams of sugar per 100 milliliters directly targets iconic brands like Coca-Cola. Meanwhile, the HFSS regulations ban advertisements of products high in fat, sugar, or salt, forcing brands to rethink their entire marketing playbook. The regulatory squeeze doesn’t stop there. By 2026, the FDA will […]