PepsiCo’s Glycerol Trials Point to a Hyper-Hydration Product Launch in 18–24 Months
So far, glycerol-based hydration has been commercialized mainly in the supplement market. Niche and mid-size brands have sold it through powdered and liquid sports nutrition formats. Glycerol has not yet crossed into mainstream ready-to-drink hydration at scale. But PepsiCo may change that. In less than a year, the beverage leader has run three clinical trials […]
ADM, FutureCeuticals, and H&F Are Riding the Wave of Fiber-Fortified Drinks
If you’re a beverage formulator, the fibermaxxing trend has shifted your job from simple fortification to designing for functional benefits. Hitting a 6–9g claim used to be the finish line. But now the fiber should ferment at the right speed so that GLP-1 users experience less bloating. It must carry polyphenols and other actives to […]