The hype of GLP-1 has fundamentally altered how consumers eat, creating unprecedented challenges and opportunities in food innovation. High-protein consumption is on the rise, and interest in savory snacks is declining rapidly. Consumers want food in smaller portions that provide greater satiety. But the increasing incidence of gut issues has become a major concern. R&D teams need to respond fast to the shifting market needs.
Nestle, Arla, General Mills, and several other companies are leading the GLP-1 food industry, launching research-backed products that fit consumer needs.
Are your products designed to solve beyond satiety? Are your flavor profiles shifting from indulgence to clean functionality?
~$48B
reduction in annual F&B spending among GLP-1 users
127%
increase in high-protein food consumption by GLP-1 users
$12B
snack food market could slow down due to GLP-1 adoption.
This webinar will help you find answers to:
- Which ingredients are being commercialized today, and how can your products adapt to meet evolving demands?
- How are leading companies positioning GLP-1 foods, what challenges are they solving, and how can you leapfrog them?
- Where should your team focus to develop products that meet the needs of GLP-1 users?
If you’re building the next generation of functional foods, this is for you.
Gain critical insights into shifting consumer behavior, unmet market needs, competitor moves, and labeling trends in GLP-1 food innovation.
Register for the webinar to stay ahead of GLP-1-driven food innovation.
Who are we?
GreyB is an innovation consulting firm which helps law firms, in-house IP and research teams, and business heads gain better clarity about their innovations, patent assets, and research challenges. They have expertise in analyzing patent data, understanding market dynamics powering research, and delivering IP consultations based on insights.
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