PepsiCo’s Glycerol Trials Point to a Hyper-Hydration Product Launch in 18–24 Months
So far, glycerol-based hydration has been commercialized mainly in the supplement market. Niche and mid-size brands have sold it through powdered and liquid sports nutrition formats. Glycerol has not yet crossed into mainstream ready-to-drink hydration at scale. But PepsiCo may change that. In less than a year, the beverage leader has run three clinical trials […]
5 Sustainable Beverage Startups changing the world
The Drinks Industry Sustainability Index stated the beverage industry was ‘’considerably behind’’ with a score of 4.8 out of 10 in the strategies and practices followed by the beverage industry. The sustainable beverage market is not as large as others. However, its scope is wide, and not just for startups but also for prominent beverage […]