PepsiCo’s Glycerol Trials Point to a Hyper-Hydration Product Launch in 18–24 Months
So far, glycerol-based hydration has been commercialized mainly in the supplement market. Niche and mid-size brands have sold it through powdered and liquid sports nutrition formats. Glycerol has not yet crossed into mainstream ready-to-drink hydration at scale. But PepsiCo may change that. In less than a year, the beverage leader has run three clinical trials […]
5 Sustainable Beverage Startups changing the world
The Drinks Industry Sustainability Index stated the beverage industry was ‘’considerably behind’’ with a score of 4.8 out of 10 in the strategies and practices followed by the beverage industry. The sustainable beverage market is not as large as others. However, its scope is wide, and not just for startups but also for prominent beverage […]
How These Beverage Brands Cut Sugar Upto 100% – And What They Use Instead
Most sugar reduction solutions have drawbacks like off-flavors, solubility issues, scalability, and high production costs. Saccharin and Aspartame are cheap sugar substitutes, but health concerns have led the WHO to discourage their use. Governments worldwide are introducing sugar taxes to fight health issues like obesity and diabetes. The UK government proposed a higher tax on […]
7 Beverage Innovations Redefining Consumer Drinking Experience
When Coca-Cola filed a patent for supercooled beverage nucleation — a technology that turns a chilled drink into an instant slush through a single gas pulse — it signaled how deeply engineering, biology, and consumer experience are converging in a cup. This innovation is evidence that consumers are no longer satisfied with just hydration. They […]