GLP-1 foods beyond satiety. Meeting consumer demand for fiber, portion size, and gut comfort.

The hype of GLP-1 has fundamentally altered how consumers eat, creating unprecedented challenges and opportunities in food innovation. High-protein consumption is on the rise, and interest in savory snacks is declining rapidly. Consumers want food in smaller portions that provide greater satiety. But the increasing incidence of gut issues has become a major concern. R&D […]
GLP-1 Functional Foods Landscape Analysis

GLP-1 medications come with several side effects, leading consumers to seek natural alternatives that can complement or support their GLP-1 treatment. The gap between pharmaceutical drugs like Ozempic and Wegovy and consumer-ready food products is narrowing, with brands like Arla and Nestle working to offer functional foods that can naturally stimulate GLP-1 production and provide […]
Inside the Hidden Food Trends Reshaping Consumer Behavior

Traditional food companies are scrambling to adapt as unexpected trends reshape consumer behavior. GLP-1 drug users have already cut savory snack spending by 11% – far exceeding industry predictions. Meanwhile, freeze-dried candy generates 4.7 billion TikTok views, and AI-powered nutrition systems predict what you’ll eat before you do. GreyB’s upcoming trend report explores the key […]
GLP-1 Users Want Tailored Food: Is Your Product Line Prepared?

With high-protein consumption on the rise and interest in savory snacks declining, it’s crucial to reassess your innovation strategy. GLP-1 companion food is the next big thing. Are your products designed with satiety in mind? Are your flavor profiles shifting from indulgence to clean functionality? ~$48B reduction in annual F&B spending among GLP-1 users 127% […]
Can your low sodium formula pass every test: Cost, safety, and consumer acceptance?

Global sodium intake is running at more than double WHO’s recommended limit. Regulators are tightening targets. Retailers are exploring sodium reduction solutions. And consumers say they want less salt, right up until the moment they taste it. The formulation challenge isn’t just taste. It’s that beyond saltiness, sodium drives texture, controls microbial stability, supports processing […]
Beyond BPA: Future-Proof Your Food Packaging Under EU’s Bisphenol Crackdown

The EU’s BPA ban is in effect, banning BPA and five additional hazardous bisphenols across plastics, coatings, inks, adhesives, and silicones used in food contact materials. With the compliance deadline for most single-use FCMs by July 2026, packaging teams have limited time to assess exposure, identify alternatives, and validate compliant solutions. Products manufactured with BPA […]
