+1-202-455-5058 sales@greyb.com

5 Patent-Backed Innovations That Signal Where Pet Nutrition is Headed

Pet food is rapidly evolving from generic kibble into a sophisticated platform for managing chronic disease, gut health, sustainability, and sensory experience. Yet most brands still struggle with legacy constraints: heavy reliance on commodity meat and grain, limited differentiation in health outcomes, and palatability tricks that don’t align with owners’ expectations for “healthcare‑grade” nutrition. Recent […]

These Startups are solving the demand for organic infant nutrition in 2025

New Zealand Milk Products(NZMP) by Fonterra reports that approximately 78% of consumers prioritize organic infant nutrition products for environmental and health concerns. This shift has pressured infant nutrition companies to innovate quickly while navigating strict regulations and rising costs. Startups like NGeneBio and Nunona are offering personalized nutrition solutions and plant-based formulas. By addressing sustainability […]

Vegan Probiotic Trends to Watch in 2026

Dairy-based products currently dominate the probiotics market, accounting for 80% of the segment. GreyB found that approximately 50% of new patents filed are moving toward these vegan solutions. Pioneering brewers like Kitaoka Honten and establishments like the Korea Institute of Science & Technology are developing newer vegan probiotic solutions. This article discusses the latest vegan probiotic trends in […]

Nestlé, BASF, and Others Move Beyond Fermentation for Affordable HMOs in Infant Formula

Replicating the benefits of human milk oligosaccharides (HMOs) in infant formula is costly and has limited scalability. Traditional fermentation struggles with high expenses. Safety concerns over synthetic alternatives further complicate the development of practical solutions. Advancements in HMO production are beginning to address these roadblocks. For instance, Genechem Inc.’s new method for producing 3-fucosyllactose (3-FL) […]

Decoding FrieslandCampina Strategy: Dairy Industry Competitive Analysis

FrieslandCampina has positioned itself as a key player in the ever-evolving dairy landscape by embracing new technologies and sustainable practices. Central to its success is its unique “grass-to-glass” approach, strongly emphasizing customer satisfaction and prioritizing sustainability.  In today’s market, FrieslandCampina aims to reinforce its position as a leading producer of essential dairy products. The company has […]

AI Ingredient Discovery Moves Mainstream among Top F&B Innovators

85% of new CPG products fail within two years. For the survivors, each six-month delay can erase 15-35% of a product’s net present value, while competitors capture market share that may never be recovered. Yet half of ingredient candidates still crash in late-stage feasibility—after months of bench work, procurement negotiations, and blown launch windows. The […]

5 Healthy Food & Beverage Trends to Foresee in 2025

The healthy foods industry is growing rapidly and is projected to reach a market value of approximately $1.4 trillion by 2027! Consumers are increasingly seeking products containing organic, low-carb, dairy- and gluten-free characteristics. Being health conscious is the new post-pandemic normal.  According to Archer-Daniels-Midland, approximately 31% of consumers buy more products tailored to their health, […]

Extending the Shelf Life of Food Products: Innovative Solutions from the Industry

The food industry is experiencing a surge in consumer demand for healthier, safer, and more sustainable food options. However, a common challenge faced by both consumers and the food industry alike is to extend food shelf life. This limitation not only contributes to food waste but also hinders access to fresh and nutritious options.  Explore […]

China is making candies that will heal your teeth and sleep cycle

People aren’t just looking for sweet treats anymore – they want something that satisfies their cravings and offers a benefit, whether it’s extra protein, gut health support, or even stress relief. Julie Johnson, President of HealthFocus International A growing trend indicates that 75% of consumers are willing to pay more for confectionery products that offer […]