PepsiCo’s Glycerol Trials Point to a Hyper-Hydration Product Launch in 18–24 Months
So far, glycerol-based hydration has been commercialized mainly in the supplement market. Niche and mid-size brands have sold it through powdered and liquid sports nutrition formats. Glycerol has not yet crossed into mainstream ready-to-drink hydration at scale. But PepsiCo may change that. In less than a year, the beverage leader has run three clinical trials […]