Pet Food Landscape Report
Pet food companies today face a pressing dilemma: how to meet soaring consumer demand for healthier, sustainable, and personalized nutrition—without compromising safety, compliance, or profitability. From stricter EU and US labeling rules to the growing backlash against resource-intensive ingredients like fish oil and meat proteins, the pressure to innovate has never been greater.
Leaders are racing to adapt. AI is being deployed to formulate balanced, personalized diets; functional ingredients, such as probiotics, antioxidants, and glucosamine, are redefining health-focused offerings; and sustainable alternatives, like insect protein and algal oil, are replacing traditional inputs.

Premiumization, once a niche, is now the new baseline for growth. The companies that can navigate regulation while harnessing these innovations are the ones securing long-term advantage.
Our Pet Nutrition Landscape Report highlights the latest solutions and innovations shaping the future of the $193B global pet food market. Backed by data, patents, and case studies, it offers decision-makers a clear view of what’s driving disruption—and where opportunities lie.
Inside the Report, You’ll Find:
- The latest EU and US regulatory frameworks and their impact on labeling, safety, and organic certification.
- Breakthroughs in alternative proteins—from plant-based diets to insect-based nutrition.
- Functional ingredients fueling demand for gut health, joint care, and healthy aging.
- AI’s role in pet food formulation, manufacturing optimization, and personalized nutrition.
- Sustainability innovations such as algal oil and precision-fermented DHA.
Download the report:

Who are we?
GreyB is an innovation consulting firm which helps law firms, in-house IP and research teams, and business heads gain better clarity about their innovations, patent assets, and research challenges. They have expertise in analyzing patent data, understanding market dynamics powering research, and delivering IP consultations based on insights.
Facing A Roadblock
On Your Project?
Our Experts Are Here To Help.
